06 / 06

Kmart Print Clash Collection - Landing Page

Categories:
Digital Design
UI Design
Web Design

Tools:
Adobe Photoshop
Adobe Illustrator
Sketch

Year
2014/2015

Concept, art direction, and web design direction for Kmart's Print Clash Collection launch campaign, expanding upon the successful 'Irresistible Prices' campaign.

I led the art direction and digital experience design, aiming to create an engaging experience that mirrored the allure of flipping through a stylish lookbook or magazine while enabling easy online and in-store shopping and product discovery.

The campaign received the 'Best Women's Apparel Category' award at the 25th Australasia Catalogue Awards 2015.